Why India, Why Now

Nishank Jain·Dec 1, 2025

The world has seen global products from the US, China, and Europe. But we're still waiting for the first truly global, daily-use, everyone-opens-it product born in India.

The ingredients are here

  • **Talent**: India produces more engineers than anywhere else. The best are world-class.
  • **Infrastructure**: Cloud is cheap. Distribution is instant. You can reach a billion screens from a laptop.
  • **AI democratization**: Intelligence is on tap. What took a team of 50 now takes a team of 5.

What's been missing

Ambition at the right altitude.

Too many Indian startups aim for "India's X" instead of "the world's next X." There's nothing wrong with building for India — but the ceiling is lower.

The products that define decades don't start with geographic constraints. They start with "what if everyone on earth used this?"

Why Zonko

We're not building for Indian users or US users. We're building for humans.

The bar is: can a teenager in Tokyo and a grandmother in São Paulo both love this product?

That's the altitude we're playing at.

And we think India is exactly the right place to build it.